2.1.1 Visitors
Source of information
The statistics on visitor numbers and characteristics arc taken from a survey conducted in 1997 by the Welsh Institute of Rural Studies at the University of Wales, Aberystwyth (Scott et al. 1998; Christie et al. 1998).
Visitor numbers
The total number of visitors in 1997 was estimated at 20.000 per year (Christie el al. 1998). This will, of course, include a large number of repeat visits, so the total of individuals will be considerably less. Since 2004. electronic dala loggers have been used to obtain more accurate figures. These confirm previous estimates, suggesting that numbers have remained stable, or possibly risen slightly by perhaps 10%.
Visitor Characteristics
Visitors are evenly divided between those that come from outside Wales (467<) and those coming from within Wales (47%). Of those that visit from within Wales about half are local (within 10 miles). Only 6%- are from outside the UK.
The majority of visitors (65%) are couples or families, with 207 visiting alone and 10% as part of a small group. No visits are from larger groups or as more formally arranged activities by clubs or educational establishments.
Most visitors (58%) are over 45 years, with just 4% under 18: 607 of visitors are male and 40% female.
The majority (70% ) are either working or students, with 21% being retired. Only 2% are unemployed and none are unable to work as a result of disability or illness.
Visit Characteristics
The vast majority of visitors (71%) come to watch nature or for other specialist interests, with the opportunity to see red kite being most specifically mentioned (31%). Just 77 come to enjoy the landscape qualities of the area and 16% are dog-walkers.
Of those that are on holiday, 42% describe the opportunity to visit the reserve as a major feature of their holiday, while just 18% stumbled across it by chance. Among local people, the majority (62%) visit at least several times a month.
Almost all visits (93%) last less than three hours, with over a quarter (28%) lasting less than half an hour.
References
Christie et al. (1998). The effectiveness of interpretation, its economic impact and recreational use of Welsh National Nature Reserves. University of Wales. Aberystwyth.
Scott et al. (1998). A survey of visitors to Welsh National Nature Reserves. University of Wales. Aberystwyth.