7.4 Home
There was some level of activity within this category for most of the sample, either motivated by environment, conserving resources or saving money. However, many needed introducing to (and more information about) all the efficient products available. Simple things were also not always known about, e.g. ‘hippo’ devices. Newer offerings can offer an important next step for Greens, Independent Greens, Consumers with a Conscience, Efficiency Focused and Constrained Greens. For all, any evidence of financial saving will be an important motivator. 
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