This segment were focused
very much on the present and were found to shy away from
a future view until encouraged to think about it. They also tended towards a more local
focus, with little or fleeting consideration of more global issues or global frame of
reference.
“I don’t want to panic about the environment – we could be
thousands of years away”
[Male, C1, 36-45, Young Family, New Build/Mkt Town, Caerphilly - BC]
When I go out with the dogs in the morning and it’s just over by the
first reservoir on the way over to
Brecon and the brooks feeding the reservoir went right down in March...
[Male, D, 65+, Empty nester, Valleys, South Wales - BC]
A distinctive aspect of
this group was their strong desire to conform to social norms
overall and not to be seen or labelled as a ‘bad person’. They tended to judge what was
‘acceptable’ by comparing their range of activities and level of behaviour relative to
others and they acted accordingly in order to avoid disapproval: and so were primarily
reactive.
They showed little sense
of personal responsibility for the environment, but there was
clear evidence of defensiveness and residual guilt regarding their perceived
contribution to the environmental cause, which suggests that there is potential for
building on their current ‘basic’ contribution. Opportunities lie in their sense of
aspiration: to do things better or be a better person; as well as in their sense of Welsh
identity.
“Nowadays people take things for granted. Life is too fast paced and
we haven’t got time to do the things
we should be doing”
[Male, C1, 36-45, Young Family, New Build/Mkt Town, Caerphilly - BC]
