1. Greens
1.1 Demographics
1.2 Mindset
1.3 Green values/beliefs
1.4 Current behaviours
1.5 Key motivators
1.6 Key barriers
1.7 Potential behaviours
1.8 Rejected behaviours
1.9 Messaging and loci of auhority
2. Independent greens
2.1 Demographics
2.2 Mindset
2.3 Green values/beliefs
2.4 Current behaviours
2.5 Key motivators
2.6 Key barriers
2.7 Potential behaviours
2.8 Rejected behaviours
2.9 Messaging and loci of authority
3. Constrained greens
3.1 Demographics
3.2 Mindset
3.3 Green values/beliefs
3.4 Current behaviours
3.5 Key motivators
3.6 Key barriers
3.7 Potential behaviours
3.8 Rejected behaviours
3.9 Messaging and loci of authority
4. Consumers with a conscience
4.1 Demographics
4.2 Mindset
4.3 Green values/beliefs
4.4 Current behaviours
4.5 Key motivators
4.6 Key barriers
4.7 Potential behaviours
4.8 Rejected behaviours
4.9 Messaging and loci of authority
5. Disinterested
5.1 Demographics/ Mindset/Green values/beliefs
5.2 Current behaviours
5.3 Key motivators
5.4 Key barriers
5.5 Potential behaviours
5.6 Rejected behaviours
5.7 Messaging and loci of authority
6. Basic contributors
6.1 Demographics
6.2 Mindset
6.3 Green values/beliefs
6.4 Current behaviours
6.5 Key motivators
6.6 Key barriers
6.7 Potential behaviours
6.8 Rejected behaviours
6.9 Messaging and loci of authority
7. Efficiency focused
7.1 Demographics
7.2 Mindset
7.3 Green values/beliefs
7.4 Current behaviours
7.5 Key motivators
7.6 Key barriers
7.7 Potential behaviours
7.8 Rejected behaviours
7.9 Messaging and loci of authority
About
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Individuals & groups
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Company
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Version
4
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