Future messaging to ‘greens’
would ideally recognise their positive example and very
real contribution to the ‘green’ cause and reinforce current behaviour with reminders of
the differences their behaviours make.
Most Greens in this sample
felt reasonable isolated in terms of their level of conviction
and commitment. ‘Early adopters’ within their community, and often dissatisfied with
the lack of conviction on the part of other people, Greens were very sensitive to any
individuals with a political orientation taking up the Green cause. Most authority and
trust was placed in organisations that were non-political and expert in their own right.
Greens also recognised, however, that Governmental involvement and buy-in (at
Westminster, Welsh Assembly and Local Authority level) was critical for any significant
change, development or influence.
“I would like to think there were laws in place that would make us change.
Don’t know what it would be”
[Male, B, 26-35, Cohabit/No Kids, Caerphilly, Green]
The Greens in this sample
did not express interest in leadership at a local or community
level, and had sometime got exasperated and defeated in trying to be influential at a
social level. However, in the right circumstances (i.e. if another leader was not
considered to be canvassing for votes) these respondents are likely to be instrumental
in helping cement local activity by taking the opportunity to demonstrate their ‘right
thinking’.
