2. Independent greens
Segment 1b - Independent Green 
     ‘I live my life the way I choose. I love nature and want to look after it’
Independent Greens (IG). This segment appear relatively low importance since they already have high levels of green behaviour and conviction and are not particularly open to social messaging or mainstream leadership.  However, the availability of easy ‘how to’ and new cost-saving initiatives may increase behaviour further.
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