2.8 Rejected behaviours
Clearly, with price being such an issue, the purchase of products that are more expensive than those bought currently would be most unlikely, such as: food and cleaning products (as above); hybrid/electric car; more water/energy efficient white goods (until their own are broken and need to be replaced). 
They also claimed that reducing car trips would be difficult, but in view of the fact they were low users overall , this is possibly of little real significance.
“I use the car far too much. It does prey on my conscience a bit because it’s a petrol car, and not only is it expensive to run but it’s also not particularly environmentally friendly. And whilst it does concern me vaguely, it doesn’t concern me enough to drive it less because I’d get too isolated and lonely.”
[Female, E, 26-35, Single/Young Family, Rural, Powys - IG]