Respondents in this segment
were more strongly focused in the present than the
‘Greens’, with a weaker future orientation and, when considered, a more local view.
They showed some sense of personal responsibility for environment, but this was
focused more on themselves rather than for broader society and was motivated by a
desire to maintain their chosen lifestyle and ethics, which were broadly apolitical. Some
demonstrated a strong alternative ethical attachment, such as hippy or pagan
tendencies, whilst others demonstrated a strong attachment to the Welsh country
lifestyle.
“I’m not into all of this ‘Climate change, let’s stop
it now!’”
[Female, E, 26-35, Single/Young Family, Rural, Powys - IG]
“I bought this house because they promised me this mountainside would
never be built on…and now that’s
what they’re doing!”
[Male, D, 35-45, Valleys, South Wales – IG]
“I don’t go out of my way to get involved in environmental issues.
Nature issues – like going out on walks to
spot birds or moths – not always as part of a group – is something I’m very interested
in, wildlife.
[Female, E, 26-35, Single/Young Family, Rural, Powys - IG]
“I think we need to leave the environment alone a lot more. I think the
planet is an ever changing organism
that will adapt and protect itself, it always has done and it always will. Humanity - we’re causing
a lot of
damage, but we’re just another part of the cycle. I think standing back and allowing the planet
to protect itself
is important, rather than stripping it of all those powers and thinking we’re better at it. It
controls us”
[Female, E, 26-35, Single/Young Family, Rural, Powys - IG]
“When you move to an ‘alternative’ area, hanging out with different
people and going to different shops, that
you realise that there are all these other alternative things
[Female, E, 26-35, Single/Young Family, Rural, Powys - IG
