Current behaviours included recycling
as well as re-use, and a willingness not only to
donate items no longer needed, but also to buy/receive second- hand in preference to
buying new.
“All this furniture belonged to people who are dead now. I didn’t
buy any of it”
[Male, D, 35-45, Valleys, South Wales – IG[
“I don’t believe in buying baby clothes, I think it’s a ridiculous
waste, and I want nice natural wooden toys
that will last and that get handed down and used again, and are not going to end up in some landfill
site”
[Female, E, 26-35, Single/Young Family, Rural, Powys - IG]
A range of energy/water
saving measures were practiced for conservation/efficiency.
There were also lots of gardening behaviours if there was a personal interest and
circumstances would allow, including growing vegetables/fruit and gathering wild
produce. Some owned and made good use of wood- burning stoves/AGA’s.
This segment were relatively
low users of travel and transport, and tended to be low or
non- flyers, with cost being a major limiting factor.
“The camper van is a Bedford and it’s thirsty, but not as thirsty
as a lot of the older vehicles, and that’s
always on my mind, but 70% because of cost to be honest.”
[Female, E, 26-35, Single/Young Family, Rural, Powys - IG]
Some behaviours were evident
in food and purchasing if they were focused in this area,
showing a preference to buy local to reduce food-miles and buying whatever was
seasonal (as nature intended). Food waste was not an issue as they were very efficient in
this context.
