Things which were seen
as a step down in terms of quality or status are likely to be
rejected by this ‘disinterested’ group, such as re-use, public transport or giving up ones
car. Environmentally friendly products where the quality and cost are questioned and
there is no perceived added value in terms of status/aspiration were also low interest.
“We can’t do anything more – it’s totally impractical.
Public transport, here, it’s lucky if the bus starts
up at seven and if there’s a light snow warning in Outer Mongolia, they’ll cancel it and you
can’t get to
work”
[Male, BC1, 45-54, Valleys, South Wales – Disinterested]
“I wouldn’t install one of these meters in the house…not I’m
not convinced about them, that they would do
what they are supposed to and monitor…”
[Male, BC1, 45-54, Valleys, South Wales – Disinterested]
