5.5 Potential behaviours
Potential behaviours for this group included:
      • Recycling - although this may require penalties to begin with
      • Any money saving activity for those on lower incomes, including students, or if  an activity offers access to being positioned as aspirational in other ways (e.g. clever, ‘ahead of the game’)
      • Some low level interest in more environmentally friendly food and products if considered “better”/premium
      • Carbon off-setting might be used as a way of displaying other achievements
Hybrid car for the better off, but as additional car rather than replacement
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