New attractions
High concentrations of visitors at peak times of year is a common feature of the MMNR, especially around entrance gates and wildlife spectacles, such as river crossings or carnivore sightings, and also at popular tourism attractions that have either been specifically developed in the area, such as the picnic sites in the CCTM section of the Reserve, or have developed more informally as demand has increased (such as the popular lunch spot at the hippo pools on the Mara River). Visitor overcrowding and vehicle congestion has not only impacted on the quality of the tourism product that the Reserve is able to offer, but has also been the cause of increased disturbance to the area’s wildlife and environment. In contrast to many protected areas, however, the MMNR is fortunate to have high densities of easily visible wildlife distributed throughout the Reserve, and there a number of strategies that can be pursued by management to influence visitor use patterns and to reduce congestion and overcrowding, with the ultimate aim of improving the quality of the tourism product the Reserve provides, while reducing the environmental impacts from visitor use. These strategies include: the improvement or development of new tourism attractions within the MMNR to encourage wider use of the area; upgrading the Reserve’s game viewing track network; and improving interpretation facilities and materials in order to help raise awareness of attractions throughout the area.
In response to these issues, and to capitalise on the untapped opportunities the MMNR presents, this objective has been developed to improve the visitor attractions, amenities and infrastructure provided for visitors to the MMNR. Six actions have been developed to achieve this objective.