Action 4.3 Satisfaction surveys
Visitors to the MMNR are exceptionally well placed to provide the Reserve management with feedback on
what they are doing well, on what issues most impacted on their visit, and how they feel management can
better serve visitors to the area. To date, however, direct MMNR management interaction with visitors to
the area has been limited, and this valuable source of feedback has remained untapped. Under this action,
MMNR management will therefore carry out an annual survey of visitors’ experiences in the area through a
simple questionnaire addressing key areas of concern (such as overall rating of the area, the availability of interpretive
information, willingness to pay entrance fees, accommodation standards, etc.), and that will also
enable management to understand trends in visitor attitude and experience over time. This questionnaire will
need to be kept short and simple so as not to take up too much of visitors’ time, and to keep the data that the
survey yields manageable. Once the content and format of the survey has been agreed and designed, this survey
can then be implemented by MMNR management staff (such as Alpha Scouts discussed under the previous
action) as visitors exit the area from MMNR entrance gates, or as they are waiting for aircraft at various
landing strips in the area.